PBN Links – How to Avoid Getting Hit by a Google Penalty
PBN Links are a controversial topic in the SEO community. While they can provide an initial boost in search engine rankings, they’re considered a black hat technique that goes against Google’s guidelines and the spirit of organic link-building. Moreover, they require a significant amount of time to manage. A wrong move can expose your entire network to a Google penalty and result in significant drop in rankings.
A effective PBN link strategies is a network of websites owned by different people, which are used to generate backlinks to your money website. This is a grey area of SEO, since it’s not illegal but doesn’t quite fit the definition of white hat tactics. This kind of linking is common among private business owners, who may run a couple of websites in a niche, and link to each other for marketing purposes.
Alternatives to PBN Links for Sustainable SEO Growth
Google uses a site’s backlink profile as a ranking factor because more links imply that many other websites found your content valuable enough to link to it. Using a PBN allows you to manufacture these votes of confidence artificially, in the hope that Google will notice it and rank your money website higher.
However, Google has become far more sophisticated when it comes to spotting unnatural link profiles. In fact, if Google detects that you’re using a PBN, it could penalize your whole website or even delist you from the search engine entirely. To avoid getting hit by a penalty, you must carefully build your PBN and regularly disavow suspicious links.