Managing Pinterest ads is all about finding out what works for your audience, so it’s always best to experiment with different strategies, pins and even things like targeting options. It also pays to understand the unique values of each type of Pinterest ad. URL https://upbeatagency.com/services/pinterest-ads/New Window

Pinterest ads are all about visuals, so you want to ensure that your pins are attention-grabbing and in the recommended ad size. They’re also run on keywords, so you want to make sure that your pins are optimized with keywords relevant to the page where users will land if they click. You can also use text overlays on your pins to communicate your messaging more clearly, which is easy with a tool like Later.

“Strategic Pinning: Leveraging a Pinterest Promotion Service

For example, if you’re running an ad to promote your latest sale, it may be tempting to put a direct call-to-action in the description like “Shop now!” or “Sign up today!”. However, Pinterest’s guidelines state that it’s important to avoid using overly promotional language, as this can discourage clicks.

Other ad types you can try include video pins, which have more space for creative, attention-grabbing visuals and can be up to 15 seconds long, and carousel ads, which allow you to create a group of two or five images that viewers can swipe through on mobile devices. Carousel ads are particularly effective when used to showcase a product range, and they can lead users to your website in a one-tap redirect when clicked.