A robust digital marketing strategy is a key component to growing your dental practice and improving patient retention. While SEO efforts are highly lucrative, they can take time to yield results. For dentists who are looking for immediate visibility, paid media advertising may be the best route. Paid ads (also known as pay-per-click advertising) leverage keywords to reach potential patients who are searching for your services online.

Dentist digital marketing for dentists should incorporate a strong social media presence that showcases your positive reviews and enticing promotional offers. While it’s important to highlight happy client testimonials and photos of beautiful smiles, it’s equally essential to show your human side and share behind-the-scenes images that evoke empathy and build trust with patients. This approach makes your practice feel less like a doctor’s office and more like their trusted local dentist.

The Role of a Dental Marketing Company in Boosting Practice Visibility

In addition to your social media business pages, consider running targeted paid ads on Google and Facebook to expand your reach and improve visibility. This type of dental marketing allows you to run ads to people who are searching for your services on search engines, and it’s one of the fastest ways to generate new patients. Using call tracking with dynamic number insertion, you can accurately connect calls to your website with the specific ad that prompted them—delivering closed-loop attribution so that you know which tactics are working and which ones need a tweak.

As you build your online presence, be sure to regularly review your listings and profiles on various platforms to ensure that all information is correct and consistent. It’s also a good idea to clean up any old posts that may have questionable or inaccurate information. This is especially critical as Google and other search engines change their algorithms on a regular basis.