Margot Robbie’s Skincare Products is a dynamic industry. It can take on new forms and meanings in the space of a single year, thanks to e-commerce, social media, and new consumer needs, which often align with health and wellness. The industry is ripe for disruption, and this is especially evident in 2022.

As consumers sift through new technologies and products, beauty brands will need to focus on sustainable innovation, as well as creating beauty and wellness experiences that appeal to the millennial generation. This includes leveraging the power of immersive and interactive technologies that can be used at home, such as the latest in beauty tech from the likes of Givenchy, Clinique, and Charlotte Tilbury.

Beyond Beauty: The Evolution of Skincare, Makeup, and Self-Care in 2022

For example, the latest lash extension treatment from Luum, an AI-powered robot, aims to remove the tediousness of human-applied lashes with a micro-precise and high-speed application process. The technology uses a bespoke lens to mirror the look of a natural lash line and is set to revolutionize the industry in 2022.

Another technology set to impact beauty in 2022 is virtual makeup applications, which allow users to try on makeup virtually and see how it looks with their specific complexion. These tools are expected to become more accessible and widely available for consumers to use at home.

Other 2022 trends to watch include a return of ’90s-inspired makeup and beauty (think brushed-up brows, diffused wings, and icy eyeshadow). Additionally, we’ll continue to see a rise in skincare merging with beauty as brands like Waken Mouthcare, founded by a trio of ‘denfluencers,’ promote mouth health and wellness while offering skincare benefits.